Sky Italia predicts huge growth

Sky Italia CEO Tom Mockridge has told the Italian press it will grow strongly and is not waging a war on Mediaset.
"It is true that, according to the press, Silvio Berlusconi has defined Sky as 'an enemy' and his son Pier Silvio (Mediaset vice-chairman) in the last few days has used the term war," Mockeridge told Corriere della Sera, "...in reality....you are dealing with only competition between two companies," he said.
On expansion, he compared Italy pay-TV market penetration - which the newspaper said is 25 per cent - to the 93 per cent of US families, 60 per cent in Britain, and 50 per cent in France, "there is enormous space to grow," he said.