Sky Italia predicts huge growth

Sky Italia CEO Tom Mockridge has told the Italian press it will grow strongly and is not waging a war on Mediaset.
"It is true that, according to the press, Silvio Berlusconi has defined Sky as 'an enemy' and his son Pier Silvio (Mediaset vice-chairman) in the last few days has used the term war," Mockeridge told Corriere della Sera, " are dealing with only competition between two companies," he said.
On expansion, he compared Italy pay-TV market penetration - which the newspaper said is 25 per cent - to the 93 per cent of US families, 60 per cent in Britain, and 50 per cent in France, "there is enormous space to grow," he said.