YouTube launches first UK ad campaign
YouTube has launched its first ad campaign to promote its new full-length TV show service. The site will run press, poster and online ads to market the ad-funded Shows service.
The number of TV shows available on YouTube has increased markedly since the company made a deal with Channel 4 last month under which the two parties share revenues from the advertising around the programmes.
With the slogan "YouTube's got TV", the campaign will feature advertisements on the sides of buses and inside underground trains, along with full-page print ads in publications, including one in today's Guardian. There will also be online ads to support the campaign.