Foxtel launches bookable promos with NDS
NDS has developed the first bookable promos service in Asia, for Foxtel, Australia’s leading subscription television provider. While watching a trailer for a show, viewers will now be able to book to record the show to their DVR by pressing the green button on their remote control. With the press of a button, subscribers will be able to book to record movies, individual programmes, or an entire series, immediately or weeks in advance. This user-friendly feature can also be used during an ad break to allow viewers to receive more details about a specific advertisement by expressing interest with the same button press.