Brightcove inks Sky Italia deal

By Chris Dziadul
December 2, 2009 10.26 UK

Sky Italia is to adopt the Brightcove platform for online content management and publishing ad-supported customized video players.

The move will allow the News Corp-owned company, which has close to 5 million subscribers, to expand its online audience in Italy through the platformís third-party distribution, advanced sharing features and analytics capabilities.

It will also allow Sky Italia to create highly customized viewing experiences, including Serie A football league highlights.

Brightcove already lists BSkyB, Sky Deutschland and Fox Entertainment amongst its clients.