Cable Direct secures Romanian ad deal

By Chris Dziadul
December 2, 2009 11.59 UK

Cable Direct is to become the exclusive ad sales representative for VH1 in Romania from the beginning of 2010.

This follows an agreement with MTV Networks International’s (MTVNI) Emerging Markets group, the operator of the 24-hour music channel.

VH1 is distributed by all the major cable operators in Romania as part of their standard packages and reaches approximately 4.3 million Romanian homes.