Renault on Sky

extended its online video channel with the launch of a dedicated Sky TV channel. The car manufacturer is looking to build on the success of the online channel it launched in March, which has achieved an average visit time of 15 minutes.

The channel, produced by RDF Media and ad agency Publicis Modem, features content focusing on Renault cars, the Formula 1 team, events, concepts and interviews with celebrity fans.

Renault TV launches weeks after rival Audi scrapped its Sky TV channel in October to focus on online distribution.