Mediaset confirms talks with Prisa

Silvio Berlusconi's Italian broadcasting giant Mediaset has confirmed it is in "ongoing talks" about Spain's Prisa (Promotora de Informaciones SA).

Mediaset Chairman Fedele Confalonieri said "I've always said that we're talking to everybody. Talks are continuing, there's interest," he said when asked about a potential interest in Prisa's assets.

Prisa's CEO Juan Luis Cebrian had already confirmed the talks but had not specified a merger or asset sale.

There is ongoing speculation in both the Spanish and Italian press that Mediaset is considering buying a stake in Digital+, the pay-satellite TV platform owned by Prisa. Other reports suggest Mediaset is also looking to integrate Prisa's free-to-air TV channel Cuatro with Mediaset's Spanish unit Gestevision Telecinco (TV5).

Asked whether Mediaset was still interested in Prisa's Digital+, even though Spanish telco giant Telefonica had bought into it, Confalonieri noted that Telefonica only bought around 20% of Prisa's pay TV unit.