HD Rainbow over Singapore
Rainbow Media's Sundance Channel has won carriage on Singapore Telecom's ‘Mio' TV system in both standard and HDTV version.
Sundance isn't alone in the deal, which also includes Rainbow's WE tv channel.
The package is the first appearance in Asia for Sundance, and the very first signing for WE tv outside the USA.
"Beginning December 7, Sundance Channel and WE tv will be available to mio TV customers in both standard and high definition sporting Mandarin subtitles, with 24/7 linear and SVOD offerings. One of the programming highlights is Monty Python: Almost the Truth (The Lawyer's Cut), which makes its Asian premiere on Sundance Channel's SVOD service. The critically acclaimed, six-part documentary series features interviews with all the surviving members of the legendary British comedy troupe Monty Python- John Cleese, Terry Gilliam, Eric Idle, Terry Jones, and Michael Palin and offers a fascinating look at the Python phenomenon from start to finish," said Rainbow's press statement.
"Rainbow is thrilled to be part of SingTel's mio TV and we are confident SingTel's subscribers will find the exclusive programming on Sundance Channel and WEtv to be engaging and entertaining," said Ed Carroll, COO, Rainbow Entertainment Services.
"The Sundance Channel and WE tv are extremely valuable additions to mio TV's suite of channels and will most certainly cause a buzz among lovers of independent films, live music performances, documentaries and women's lifestyle programs" said Tim Carmichael, VP of mio TV, SingTel. "We are very excited about being the first platform to carry these channels in Asia."