HbbTV heads to ETSI

The Hybrid Broadcast Broadband TV protocol (HbbTV) has taken its first steps towards standardisation. Munich-based Institut für Rundfunktechnik (IRT), which is fostering the development of the technology, has become an applicant member of the standardisation body ETSI. A draft version of HbbTV (1.1.1) can be found on the HbbTV website.

Representatives of over 20 different companies involved in the HBBtv project recently met at the IRT to evaluate current HbbTV applications and implementations.

The number of companies involved this week demonstrates the momentum that we’ve witnessed since HbbTV was formally announced in August 2009,” said IRT MD Dr Klaus Illgner-Fehns. “While we’ve already seen excellent implementations at IFA, IBC and Medientage München, the interoperability workshop gave further support to those involved in getting further HbbTV products and services to market.”

Live satellite feeds containing HbbTV signaling and test feeds, generated by IRT, provided the framework for 10 companies to host their applications.