Russian ad market set to recover
By Chris Dziadul
December 8, 2009 08.39 UK
TV ad revenue is unlikely to start growing in Russia again before the middle of next year, while total ad revenues are likely to grow by anything between 1.5-7%.
According to Kommersant, the former projection has been made by the country’s leading sales house Video International (VI) and the latter by Aegis Group, Group M and ZenithOptimedia.
GroupM expects to see total ad spend in Russia to fall by 19.6% this year to R216.7 billion (€4.9 billion), while ZenithOptimedia predicts an even steeper fall of 27% to R194.7 billion.
Aegis Group, on the other hand, expects a 21.9% contraction to R207.5 billion.
ZenithOptimedia paints the most optimistic picture for 2010, expecting total ad revenues to grow by 7%.