PlayCast could deliver games to STBs
Most users of the Sky+ and Virgin Media set-top-boxes will have played on the short games that are provided, but because they are short versions, once played they are then forgotten.
However a new service provided through PlayCast will now allow viewers to stream full length games and play them live through an on-demand service.
This means that games producers could direct games to users without the need for a particular games console, but how this will compare to actual game play on a console is up for debate.
This is more of an opportunity for the games producers than for the set top box users, as the games makers only have one bite of the cherry when they release a game, while with Playcast the revenue opportunity increases.