Sonic Solutions strategic alliance with verve-media

Sonic Solutions and verve-media have formed a partnership to incorporate interactive commerce functionality into the Roxio CinemaNow entertainment platform. The collaboration will enable content owners and retailers to explore new innovative revenue models through interactive contextual advertising. For consumers, the new capability will provide a unique viewing experience in which information or purchasing options for products featured in, or related to, the content being consumed are dynamically available upon request.