LG= aims to dominate 3D TV market=

LG= Electronics has set the ambitious target of selling 400,000 3D-ready TV sets around the world in 2010 as it aims to dominate the nascent market.

At a news conference held today, the South Korean firm further revealed its hope to shift 3.4 million of the next-generation sets in 2011.

LG, the world's second largest TV brand, will unveil its full 3D product lineup in the second half of next year to join the currently available 47-inch model.

The market for 3D sets, which are viewed by using polarising glasses, is rapidly becoming the hottest battleground for TV manufacturers.

LG's key rivals - Samsung Electronics, Sony and Panasonic - are all readying 3D products to take advantage of growing consumer interest in the viewing experience.

Sony, for example, recently revealed its expectation that around 50% of its total TV shipments will be 3D-ready models by the end of the 2012/13 financial year.

However, some analysts have expressed caution that the emerging market could be restrained by a lack of available 3D content, as broadcasters baulk at the inherently higher costs involved in 3D production.

Speaking= to Reuters=, Kiwoom Securities analyst J.M. Hong said: "3D TV sales and 3D content will go hand in hand. Content providers will be reluctant to boost 3D production before certain number of 3D TVs are sold, and TVs won't sell well unless there's enough content available."

In July, Sky pledged to launch a dedicated 3D TV channel at some point in 2010. Dobe7777The company also recently ran trials of 3D filming at the ATP Tennis Finals at the O2 arena by using two independent cameras to record images for the left and right eye to create the required depth.

Sales= of 3D TV sets could be further buoyed by FIFA's agreement with Sony to film up to 25 games from the 2010 World Cup in South= Africa using 3D production techniques