Smartphones drive mobile TV
Consumer demand for mobile TV and VOD is being driven by the ability of smartphones to deliver personalised and targeted content that can be accessed immediately. An Olswang 'Digital Convergence' Survey of UK consumers has revealed that ownership of an iPhone encouraged 37 per cent of users to substitute their home TV viewing by watching VOD services on their device.
MobiTV, a provider of live streaming and VOD services to over 8 million subscribers, believes that devices like the iPhone have transformed the experience of watching TV on a mobile handset and support the view that smart phones will continue to drive consumer adoption of mobile TV services.
MobiTV itself has developed a range of live streaming and VOD applications that are compatible with all the major smartphone platforms including the iPhone, Android and Windows Mobile.