LG, Samsung, Sony launch home net HDBaseT Alliance

LG Electronics, Samsung Electronics, Sony Pictures Entertainment and Valens Semiconductor announced that they intend to launch a cross-industry alliance to promote and standardise the HDBaseT technology for whole-home distribution of uncompressed HD multimedia content.
Working together, they will create a global standard for advanced digital media distribution. The Alliance’s standardisation activities will cover the entire value chain of the digital media ecosystem and the various market segments: TV sets, projectors, professional AV equipment, home theater, content providers, IT companies and more.
"As the demand for high-quality HD content distribution in the entire home is already huge, we are hoping that HDBaseT will play the trigger role in advancing this market, since HDBaseT enables simultaneous multi-room distribution of uncompressed HD Multimedia as well as data, control and power over a single CAT5e cable," said Byung Jin Kim, research fellow, LG Electronics.
"We firmly believe that in today’s industry a standard must have broad consensus and support from the major players in the industry. For this purpose, we are actively working with such leading companies across the value chain to assure broad support and active participation in the newly formed HDBaseT Alliance," said Dror Jerushalmi, CEO, Valens Semiconductor.