Global pay TV subs to top 730m by 2011
on Dec 16, 2009
Global pay TV subscribers will number more than 730 million by the end of 2011, according to a new report from ABI Research. North America has the highest subscriber penetration and should reach 115.4 million by the end of 2011.
Telco TV continues to grow, with operators such as AT&T U-Verse, Verizon Fios, and China Telecom enjoying a strong year. According to ABI Research industry analyst Serene Fong, “Telco TV subscribers will number 47 million by the end of 2011, with a CAGR of 22.5% over the next five years (2009-2014)”.
Western Europe has the highest Telco TV penetration rate and continues to increase in subscriber numbers, especially in France, Italy and Germany. North America and Asia-Pacific regions are the second and third highest in Telco TV penetration.
The numbers of subscribers in those regions are forecast to exceed nine million and 15 million respectively by the end of 2011. In the Asia-Pacific region South Korea, Hong Kong and Taiwan are the leading countries in terms of Telco TV adoption.
The report claimed operators are extending Telco TV services by deploying triple-play offerings in order to reduce customer churn rate and to increase ARPU.
“The improvement of broadband access is one factor which helps to increase Telco TV subscriptions,” said research associate Khin Sandi Lynn. “Other type of pay TV platforms, satellite, cable and terrestrial are also found to be increasing, although at a slower rate.”