Snell adds control to climate

Thursday, 17 December 2009

The Copenhagen climate change conference (COP15) used Snell's Alchemist motion-compensated standards conversion to ensure image quality in its worldwide broadcasts.

TV 2 Danmark, as host broadcaster for the conference, together with Danmon Systems Group and East Production, used Snell's Alchemist Ph.C, the company's HD motion-compensated standards converter. The Alchemist Ph.C - HD was installed at the International Broadcasting Centre to make transparent standards conversion available to international broadcasters reporting on conference proceedings.

"COP15 represents a key milestone in efforts to address climate change, and our goal as host broadcaster, together with TV 2 and East Production, is to provide the high-quality footage - complemented by best-in-class conversion tools - necessary for the international coverage of this high-profile event," said Peter Thomsen, director at Danmon Systems Group. "We have a long and successful history working with Snell equipment, and we're pleased to be making the advanced standards conversion algorithms and proven performance of the company's Alchemist Ph.C - HD available to broadcasters at COP15."

The Alchemist Ph.C - HD is being offered as a rentable resource for those broadcasters needing to convert 625/50 European signals to 525/60 or 1080i/59.94 (for North America/Korea/Japan) and other international standards.

"Climate change is among the most pressing common global issues today, and working in partnership with Danmon Systems and TV 2 to make the Alchemist Ph.C - HD readily available at COP15, we are helping to ensure that any of the 192 countries attending the COP15 United Nations Framework Convention on Climate Change are able to receive quality images as conference proceedings unfold," said Mark Gardner, Snell's sales director, Northern Europe and MEA.