Pakistan satellite TV channels exceeding ad limit
December 18th, 2009 - 14:42 UTC
by Andy Sennitt.
A meeting of the Pakistan Electronic Media Regulatory Authority (PEMRA) has noted the violations being committed by private satellite TV channels relaying advertisements beyond the specified time limit of 12 minutes per hour. In a press release, the Authority took serious notice of public concern regarding several private satellite TV channels vis-a-vis the duration of advertisements during the programmes, programming contents, false news reporting etc.
Monitoring of 28 days transmission of fifteen private satellite TV reveals that channels are blatantly violating Authority’s cap for advertisement. For instance, during 28 days of Oct-Nov, private satellite TV channels were allowed advertisement for 112 hours, whereas, the channels carried advertisements as follows: (Geo News: 171 hrs, Geo Entertainment: 226 hrs, Geo Super: 196 hrs, Aaj: 114 hrs, Apna News: 126 hrs, Dunya TV: 149 hrs, Express News: 199 hrs, HUM TV: 218 hrs, Indus Vision: 214 hrs, KTN: 196 hrs, TV One: 163 hrs, ARY Digital: 195 hrs and ARY News: 124 hrs.)
The Authority was of the view that private satellite TV channels are infringing public time with advertisements and depriving viewers of their legitimate right for healthy entertainment. Furthermore, members of the Authority believe that the quality of programming content is deteriorating day by day, hence PEMRA should initiate coercive action including imposition of fine on misreporting and unethical content.