ESPN360.com Scores Bangladesh Cricket Rights Deal
Three-Year Pact Covers Nation's International Home Matches Through March 2012
MCN Staff -- Multichannel News, 12/22/2009 4 00 AM
ESPN and Nimbus Sport International have reached a three-year rights deal for exclusive live coverage of all Bangladesh home international cricket matches on broadband service ESPN360.com.
The deal, terms of which were not dislcosed, will give service users in the U.S. to check out the nation's international contests for the balance of this season through March 2012.
The Bangladesh home international schedule features contests against some of the world's best cricket clubs, including India and former Asia Cup champions Pakistan.
"Bangladesh cricket presents a great opportunity to give the U.S. exposure to one of the most popular international sports scenes," said Damon Phillips, vice president, ESPN360.com in a statement. "The addition of cricket to our programming line-up represents the depth of ESPN360.com's sports coverage from around the world. We look forward to bringing the excitement and passion of cricket to veteran fans while also introducing this dynamic sport to new audiences."
Noted Nimbus Sport COO Yannick Colaco: "We are pleased to welcome ESPN360.com to our global family of licensees for BCB cricket. With its presence in over 50 million U.S. broadband homes, ESPN360.com provides Bangladesh cricket an ideal platform in the USA with which its profile can continue to grow."
The upcoming match schedule on ESPN360.com is as follows:
Jan 4-13, 2010 Tri-Series vs. India & Sri Lanka
Jan 17-28, 2010 vs. India
Feb 28-Mar 24, 2010 vs. England
Oct 2010 vs. New Zealand
Dec 2010-Jan 2011 vs. Zimbabwe
Apr-May 2011 vs. Australia
Oct 2011 vs. West Indies
Dec 2011 vs. Pakistan
Mar 2012 vs. Sri Lanka