Gospel Music Channel Entangled In Strategic Marketing Sponsorship
Network Teams With Tangle.com To Reach Faith-Based Consumers
Mike Reynolds -- Multichannel News, 12/23/2009 11:40:59 AM
Looking to expand its reach into the Christian community, Gospel Music Channel has struck a strategic partnership with social network, tangle.com.
The multi-faceted strategic partnership will combine advertising sales, marketing and promotional efforts across all platforms that will give marketers unprecedented access to the millions of faith-based consumers.
Gospel Music Channel's national advertising sales teams, with executives based in New York, Los Angeles, Chicago, Atlanta and Nashville, will oversee sales efforts for the new partnership.
Gospel Music is currently in some 45 million households, while www. gospelmusic.com ranks as the No. 1 Web site for Christian/gospel music fans with more than 1 million monthly page views.
For its part, tangle.com, formerly known as GodTube, in 2009 has averaged 15 million monthly page views, 5 million monthly video streams and 2.5 million unique visitors in the U.S.
Gabriel Aviles, the former vice president of marketing and business development for the Gospel Music Association, will spearhead sales efforts for the combined partnership. Aviles will work in concert with Frontgate Media, which will continue to represent gospelmusicchannel.com.
"The role of a successful faith-based outreach in driving the movie Blind Side to number one at the box office proves that effectively reaching this audience is more important and powerful than ever," said GMC vice president of digital media Philip Manwaring in a statement. "Our new partnership with tangle.com will give marketers the ability to reach the millions of faith-based consumers across multiple platforms. By combining traditional high impact online display with the reach of the television network, video on demand, online streaming and social media platforms, we can create unique multi-faceted, engaging and innovative marketing solutions within a brand-safe environment. We are thrilled with the new partnership with tangle and look forward to becoming a key ally to marketers in their pursuit of the impactful faith-based consumer."
Trey Bowles, CEO at tangle.com, added, "A partnership between tangle and GMC brings together the best of both online and offline channels. In a world where consumers access content through both online and broadcast mediums, this new partnership offers compelling and relevant content to users in a manner that is preferable at the consumer level. This partnership will also provide advertisers with the only multi-dimensional ad solution to reach the faith-based consumer."