'Bad Girls Club' Episode is Oxygen's Top Telecast Ever
Fourth Season's Episode 4 Last Night Draws 1.677M Viewers
by MCN Staff -- Multichannel News, 12/23/2009 2:32:40 PM
Tuesday night's fourth episode of Oxygen's Bad Girls Club season four was the series' and the network's most watched telecast ever.
The heavily promoted episode was Oxygen's highest-performing telecast among adults ages 18-49 (1,112,000), women ages 18-34 (572,000), adults ages 18-34 (800,000) and total viewers (1,677,000), according to Fast Nationals provided by Nielsen Media Research.
Bad Girls Club on Oxygen: Kendra Jones, Ann Foegal, Florina Kaja, Natalie Nunn, Amber McWha, Kate Squillace, Portia Beaman
Compared to the prior week's episode (Dec. 15), last night's episode was up 8% among A18-49 (1,112,000 vs. 1,025,000). It was up 1% among W 18-49 (749,000 vs. 744,000), up 9% among W18-34 (572,000 vs. 527,000) and up 18% among total viewers (1,677,000 vs. 1,421,000).
The episode was the 26th telecast to deliver over 1 million viewers for Oxygen in 2009 and the first episode to ever deliver more than 1.5 million total viewers.
Highlight: After Portia's troubled home life breaks her down, a personal jab from Natalie leads to a jaw-dropping confrontation that no one will ever forget. (Video link here.)
The night also marked record-breaking participation on the show's site and on www.OxygenLive.com, a first-ever live two screen experience for Oxygen's fans.
Oxygen.com delivered 1.8 million pageviews and 83,000 video streams, with OxygenLive increasing uniques by 77% and pageviews by 70%. Bad Girls Club also took over four of the top ten trending topics on Twitter last night from 10-11p.m. At one point during the telecast, "Bad Girls Club," "Natalie" and "Portia" were #1, #2 and #3 among topics.
The Bad Girls Club season four premiere, on Dec. 1, was the series' most-watched season premiere ever among A18-49 (611,000), W18-49 (431,000), and total viewers (874,000). The fourth episode improved by 36% among W18-49 (1,112,000 vs. 817,000), by 23% W18-49 (749,000 vs. 607,000), by 26% among W18-34 (572,000 vs. 453,000), and by 47% for total viewers (1,677,000 vs. 1,143,000) over the prior season average.
The NBC Universal network is on pace for its highest year ever among key demos. Oxygen is pacing to have 6 consecutive years of growth among A18-49, W18-49 and total viewers.
Bad Girls Club returns with all new episodes beginning Tuesday, Jan. 5 .
Season four brings seven new self-proclaimed "bad girls" together in a mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night.
Bad Girls Club is produced by Bunim-Murray Productions.