Outdoor Channel Shoots Deal With Archery Trade Association
Deal Makes Service ‘Official Cable Network' Of 2010 ATA Trade Show In Columbus Next Month
Mike Reynolds -- Multichannel News, 12/24/2009 6:05:00 AM

Outdoor Channel Shoots Deal With Archery Trade Association
Deal Makes Service ‘Official Cable Network' Of 2010 ATA Trade Show In Columbus Next Month

Outdoor Channel has been named the official cable network of the upcoming 2010 ATA Trade Show.
Under the deal between the Archery Trade Association and network parent Outdoor Channel Holdings, Inc., the service will have the exclusive rights to produce and market "ATA TV," a production of the ATA Trade Show, which is scheduled from Jan. 13-15 in Columbus, Ohio, that will be featured in official show hotels and on plasma screens throughout the convention center. ATA TV will provide entertainment and show information, along with carrying paid advertising.

The parties are expected on other projects, including ATA public service announcements that will be featured on each organization's Web site and other media. To date, the ATA has invested and pledged nearly $2 million to bring introductory archery and bowhunting programs and shooting facilities to U.S. cities, while the group also works to sustain and grow bowhunting.

"The ATA produces the largest and most inclusive trade show for archery business and industry professionals," said Kurt Weber, ATA marketing director Kurt Weber in a statement. "Outdoor Channel is committed to producing informative and entertaining content to enhance the value of this popular event. There's so much we do as an organization to grow and sustain our industry and sport and Outdoor Channel has the ability to deliver these messages in a way that will capture our audience."

Noted Outdoor Channel senior vice president of marketing and research Denise Conroy-Galley: "We recognize the important contributions that archers and bowhunters make to hunting and everyday outdoor activities. Combining our resources to advance this sport and the ATA trade show is a natural fit for our growing organizations. We're eager to kick off the relationship at the upcoming show and are very excited about the prospects for a long-term collaboration."