Cyfra+ goes 3D
By Chris Dziadul
The Polish DTH platform Cyfra+ has launched a new advertising campaign featuring the first-ever 3D commercial to be shown in the country.
A 30-second spot, it will appear in cinemas during showings of Jams Cameronís movie Avatar.
The spot has three different versions and is aimed at both Cyfra+ subscribers or those interested in its digital TV offer.
All three have already appeared since November on the proprietary channels Canal+, Canal+ Film, Canal+ sport, ale kino!, MiniMini, ZigZap, Hyper, Planete, Kuchnia.tv and Domo.