China to launch national mobile TV

By Robert Briel
January 2, 2010 16.02 UK

Following a commercial test period, China is now set to roll out its proprietary mobile TV system CMMB (China Mobile Multimedia Broadcasting) nationwide.

Beginning in seven big regions CMMB will become available on a region by region basis. In order to make the mobile TV offer more attractrive, the plan is to establish a special CMMB programme production company.

Liu Tingjun, deputy general manager of CMMB operator China Satellite Mobile Broadcasting Corporation (CSMBC), has revealed that China’s number of CMMB users exceeded 1 million last May. By the end of 2010, this figure should have grown to 10 million.

During the next few years the number of users is expected to grow to 50 million. Liu explained that plans are underway to provide bi-directional upgrades to the CMMB network, realizing interactive services such as voting, shopping, and interactive gaming.

The first region includes Beijing, Tianjin, Hebei, Shanxi, Xinjiang, the second region includes Heilongjiang, Liaoning,Jilin, Zhejiang, the third region includes Shanghai, Jiangsu, Anhui, Jiangxi, the fourth region includes Shandong, Henan, Hubei, Hunan, the fifth region includes Sichuan, Yunnan, Guizhou, Chongqing, Xizang, the sixth region includes Shaanxi, Gansu,Ningxia, Qinghai, Inner Mongolia, the seventh region includes Fujian, Guangdong, Guangxi, Hainan.