France: DTT breaks Xmas audience records
Written by Pascale Paoli Lebailly
Tuesday, 05 January 2010 20:35
Viewing of French DTT channels in December broke audience records for the platform, reaching 17.9% audience share, up 1.4% compared to November 2009.
During the two-week Christmas break, DTT channels even registered 18.7% and 18.6% share.
All channels kept rising last month, with the leading trio remaining TMC and W9, which tied at 2.9% audience share, and family channel Gulli (1.9%) Over the whole of 2009, DTT channels reached a 15.2% audience share compared with 11.1% for 2008.
Most of the historical networks saw their viewing share decrease last month with the exception of France 3, Arte and France 5. Traditional channels’ viewing came to 69.8% in December, compared with 72.1% over the whole of 2009 and 76.3% in 2008. But the biggest slide down came from TF1, which fell under the symbolic mark of 25%, to 24.8% in December while the 2009 audience share stabilized at 26.1%, down 1.1% compared to 2008.