Cyfrowy Polsat on a roll

By Chris Dziadul

Polandís leading DTH platform Cyfrowy Polsat ended 2009 with 3.2 million subscribers, adding 200,000 in December alone. The total number of Cyfrowy Polsat decoder users meanwhile stood at 3.9 million.

Cyfrowy Polsat gained an additional 476,000 subscribers in 2009 as a whole and 286,000 in the fourth quarter.

The 700,000 Cyfrowy Polsat decoder users at the end of 2009 who were not subscribers still had access to FTA channels and could also opt for programme packages and the platformís VOD service.

Significantly, the 3.9 million decoder users represented 28% of Polish TV homes.

Cyfrowy Polsat is now the fourth largest satellite pay-TV platform in Europe after BSkyB, Canal Sat and Sky Italia.