du TV picks On Demand Group

By Julian Clover
January 13, 2010 11.25 UK

UAE-based telco du is launching a new video-on-demand service for its du TV and du TV+ customers. The IPTV network has contracted SeaChange International’s On Demand Group to develop and maintain the service that will feature a library of several thousand titles.“Video-on-demand will play a pivotal role in our aggressive service expansion and On Demand Group’s fully managed approach allows us to quickly capture the leading edge in time-shifted subscriber options with the absolute best content,” said Farid Faraidooni, Chief Commercial Officer, du.

Tony Kelly, CEO, On Demand Group, added the deal demonstrated the content aggregation strategy the company had already demonstrated in the UK, German-speaking countries and southern Europe that was able to provide increased efficiencies, cost savings, programming and marketing expertise, and speed to market for multiple clients in multiple territories.

Du, the trading name for Emirates Integrated Telecommunications Company PJSC, received the UAE’s second fixed and mobile licence in February 2006, entering the market a year later. It now runs a quad play service providing fixed line, mobile, broadband and TV services.