RMG, BBCW agree racing rights partnership
Friday, January 15 2010, 11:52 GMT
By Andrew Laughlin,
Racecourse Media Group (RMG) has agreed a three-year deal with BBC Worldwide for distribution of non-betting international broadcast rights to UK events.
Under the deal, RMG will benefit from greater global exposure for various race meetings, including the Grand National, the Epsom Derby and the 1,000 and 2,000 Guineas.
The contract will also involve Worldwide distributing Sport Of Kings, the monthly programme about British horseracing produced by the RMG-owned Racing UK.
After it debuted in early 2009, Sport Of Kings has been picked up by a number of international networks, along with a few major airlines.
"RMG has enjoyed an excellent working relationship with BBC Worldwide over several years," said Racing UK's Simon Brydon.
"However, we were very keen to cement the partnership for an extended period and, as a result, RMG and BBC Worldwide are both committed to widening the distribution of our top quality racing and so further raising awareness of British racing overseas."
BBC Worldwide's sport sales manager Richard Hornsby-Smith added: "By continuing our successful relationship with RMG, we are able to offer international audiences the very best of British racing.
"We very much look forward to playing a key part in increasing the profile of these fantastic sporting events around the world."