Italy to Ban Daytime Porn

Italian government is backing new media rules that will forbid daytime pay-per-view pornography and other adult programming during daylight hours. Such a measure would hurt the revenue of Sky Italia, Italy's only DTH provider.

Currently Sky Italia offers five pay-per-view channels with adult content during the day and 22 at night. According to Italian L'Espresso weekly magazine, in 2008 the DTH service has cashed 45 million Euros from the pornographic services. Sky Italia sales during that year mounted to 2.6 billion euros.

The new legislation will affect onlt broadcasters and excludes Web-porn providers.