Canal+ withdraws ads from complainants
Written by Pascale Paoli Lebailly
Sunday, 24 January 2010 09:57
French media groups NextRadioTV and NRJ have confirmed Canal+ had cancelled its TV ad campaigns to run on their channels, including TV services BFM TV and NRJ12.
Reported by daily Les Echos, but not commented on by the pay-TV group, this decision could be motivated by a retaliation against the two groups. NextRadioTV appealed successfully to the CSA after it noticed that Canal+-backed news channel I>Télé automatically came up when CanalSat subscribers switched on. The CSA agreed that constituted unfair competition.
Last year, Canal+ invested €3 million in media campaigns on NRJ Group’s channels and radio stations and €700,000 on NextRadioTV’s.