Ericsson completes Tandberg integration

By Robert Briel
January 25, 2010 14.18 UK

Ericsson has said it has completed the integration of Tandberg Television, which the company acquired in 2007. As a result, the Ericsson brand will now be used for all of the company’s TV solutions.

At the same time, the company has introduced End-To-Endless Television, Ericsson E2E TV, “which represents a milestone in our commitment to the global television and multimedia market, and brings us a step closer to realizing our vision of high-quality, multi-platform, connected television.”

Jan Wäreby, senior VP and head of business unit Multimedia, said in a statement: “Television is a cornerstone of Ericsson’s multimedia strategy, and Tandberg Television’s market-leading technologies and expert team are at the core of this strategy. Together, we provide the technology, integration and consultancy expertise across the television, broadband and mobile arenas to empower our customers to create completely new consumer experiences. Our focus is to help broadcasters and operators to differentiate their services, drive customer loyalty and deliver new revenues.”