Hulu confirms European expansion
Written by Jörn Krieger
Sunday, 07 February 2010 04:36

huluUS-based video portal Hulu has confirmed that a move to Europe is on the agenda. “Of course, we’ll come. We want to establish Hulu in every country of the world. Germany and the UK are on top of our list,” CEO Jason Kilar told German industry magazine w&v.

Rights issues have to be cleared for each country first. “This is a lot of work, but ultimately just a question of time,” said Kilar.

The online platform, which launched in March 2008, offers movies, series, sports, music and other full-length TV content for free. The advertising-financed service currently contains 70,000 titles from 200 partners; however, access is restricted to the USA for copyright reasons.

Kilar believes that many critical issues in the whole distribution chain for content will disappear, pointing to the fact that content providers could globally reach consumers through the internet at decreasing costs. “And this alone is a major change.”

But this would not affect traditional distribution methods for TV content, at least for now, he added. “Despite the 29 billion videos currently being viewed each month, primetime TV viewing has been growing in the USA for years. Classic television certainly hasn’t reached its end.”

Kilar said that Hulu’s shareholders Walt Disney, News Corp and NBC Universal fully support the expansion plans, albeit pointing out: “We have to acquire our rights just like other TV distribution platforms. No content owner will give us something for free.”