9 February 2010 – European business travellers escape the stresses of working away from home by unwinding with comedies and animated movies, according to data analysis by hotel technology solutions provider, Quadriga. Madagascar Escape 2 Africa (Dreamworks Animation/Paramount) was the most watched movie by guests in 2009, with other comedies, including Yes Man (Warner Bros), The Hangover (Warner Bros) and Tropic Thunder (Paramount/Dreamworks), also a popular choice.
Based on viewings in 200,000 hotel rooms across Europe, Quadriga has compiled a list of the top movies and audio albums requested by hotel guests via its Genesis internet and entertainment platform in 2009. The data analysis also revealed that action movies, Quantum of Solace (MGM) and Angels & Demons (Sony Pictures), were popular with travellers and that Beyonce’s latest album, I am Sasha Fierce, also hit the right note.
Paul Wilson, supply chain and content director at Quadriga, comments: “We predominately work with hotels that target business travellers and offer a wide range of films. These figures just go to show how popular animated films, like Madagascar, are with adults as well as children.”
“Staying away for work can be a stressful experience, so it is essential that hotels can provide an environment which is like a home away from home for its guests. This includes a breadth of content; movies, short programmes and major blockbuster titles; a comfortable ambience and high speed internet and WiFi services. By providing a full spectrum of exciting and relevant in-room entertainment to guests, hotels can ensure they cater for every taste,” continues Wilson.
According to David Bristow, executive director international non-theatrical at United International Pictures (UIP): “We are delighted to see Madagascar Escape 2 Africa topping the list, it’s a great story with a fabulous cast of characters and ultimately that’s what appeals to audiences of all ages.”
Quadriga works with many of the world’s leading hotels and boutique establishments to help them to enhance the guest experience through technology.