Dual-screen strategy for ITV
From Colin Mann in London
Ben McOwen Wilson, director of online at ITV, has revealed a dual-screen strategy of promoting both on-demand and linear programme channels in 2010.
"Online is reshaping the relationship with our viewers," he told delegates at the FT Digital Media and Broadcast Conference. "We’ll be investing in the dual stream. It’s a question of what we can do that engages the audience in a deeper way."