Selevision chooses Irdeto to bring interactive TV to the Middle East

Monday, 08 March 2010 10:05

Irdeto, a leading expert in content and business model protection solutions and services, today announced that middleware and interactive TV technology provider Selevision has selected Irdeto’s middleware solution and conditional access system (CAS) for its new High Definition Personal Video Recorders (HD PVRs).

The HD PVRs, currently in field testing in Saudi Arabia, will enable content providers to run highly tailored advertisements – a market first in the Middle East. In addition, Selevision's HD PVRs will be protected by Irdeto's CAS and secure chip set – another first for the region – to allow the company to comprehensively secure premium content, while delivering a personalized experience for consumers, through uniquely selected programs and commercials.

"Irdeto’s technology meets our needs for a flexible solution that enables us to deliver targeted content to consumers, while protecting it against piracy, which continues to be rife in this region,” said Dr. Raed Khusheim, CEO and founder of Selevision. “Irdeto's solution allows us to constantly enhance our targeted advertising capabilities. Irdeto was a natural choice for us, given the company’s proven track record of delivering industry-leading conditional access solutions in the Middle East. We look forward to expanding our services to other regions, and to continuing to work with Irdeto."

According to Informa, at the end of 2014, the Middle East and North Africa region will have approximately 50 million multichannel TV homes. This means that more than 70 percent of households will have either cable or satellite television. In response to this growth as well as the need to differentiate themselves to both advertisers and viewers, Selevision selected Irdeto’s industry-leading middleware technology to empower advertisers to effectively reach a wide range of viewers with ads that are directly relevant to consumers.

"The advanced features and functionality that the Selevision HD PVR offers to consumers and advertisers' is a testimony to the maturity that Irdeto middleware has reached,” stated David Canellos, senior vice president, sales and marketing for Irdeto. “The Middle Eastern market is ripe for innovation, and the ability to reach viewers with targeted advertising is increasingly important, as audiences are progressively looking for content that is personalized and relevant."

Moreover, advertisers can now measure the effectiveness of commercials through Irdeto’s comprehensive reports which outline the exact number of views received. Additionally, Selevision is able to customize its end-user interface, easily add third party applications and support optional PVR extensions as well as other feature-rich add-ons. Irdeto’s unique solution helps advertisers and content providers alike increase the power of each commercial and maximize return on investment.

Many of the world’s largest broadcasters and set-top box manufacturers have selected Irdeto’s industry-leading middleware technology and have already successfully deployed the software in fast growing pay-TV markets in Asia, Europe and the Middle East.

About Selevision

Established in 2000, Selevision is one of the leading innovative companies in the middleware and Interactive TV technologies for set-top boxes. Whether it is a Telco, TV channel, pay TV network, or STB manufacturer, Selevision enables its customers to take full advantages of the technological convergence of the PC, telecommunication and media industries through an advanced hybrid platform taking maximum advantages of combined broadcast and broadband services.

About Irdeto

Irdeto empowers companies to protect and monetize their digital assets and maximize return on content with innovative and reliable software technologies, content management and distribution solutions and end-to-end solutions and services. The company’s products include conditional access, digital rights management, business support systems and set-top box software solutions. Through Cloakware, it provides software security solutions for Media, Enterprise and Consumer market segments, More than 500 customers worldwide trust Irdeto to secure and enable the delivery of their valuable content across digital broadcast, IP, mobile, enterprise and government networks. Irdeto solutions currently enable simple to advanced business models on more than one billion devices and applications.

Founded in 1969, Irdeto employs over 900 people in 25 offices across the globe, including the dual corporate headquarters in Amsterdam and Beijing. The company is a subsidiary of multinational media group Naspers (JSE: NPN), which includes a wide range of pay TV, Internet, instant-messaging, technology and publishing businesses.