Film 4 HD, E4 HD coming to Virgin Media

Monday, March 8 2010, 09:26 GMT

By Andrew Laughlin,

Virgin Media has confirmed that Film4 HD and E4 HD will become available soon on the cable TV platform.

Launching in the summer, Film4 HD will offer a daily lineup of British, American and foreign films in high definition, alongside interviews and exclusive programming. The channel will also carry movies produced by Film4, such as Mike Leigh's Happy Go Lucky, Ken Loach's Looking For Eric and the Oscar-winning Slumdog Millionaire.

The cable operator further confirmed that E4 HD will arrive on Virgin Media in April, offering HD programmes such as Glee, Skins and Hollyoaks, along with simulcasts of the E4 schedule.

"Channel 4 has a great track record in delivering innovative and compelling content and we're delighted to bring some of their very best films and most popular programmes to our customers in stunning HD," said Virgin Media director of digital entertainment Cindy Rose.

"As more and more households become HD-ready, we're lining up content that makes the most of high definition and are making HD available to all our of customers for no extra fee."

Channel 4 head of VOD and channel development Sarah Rose added: "We're really excited to be launching Film4 HD and showcasing some fantastic British films to millions of viewers in high definition. There's a growing appetite for HD and our lineup of Channel 4 HD, E4 HD and now Film4 HD provides a great choice of HD content for viewers."

E4 HD and Film4 HD join Virgin Media's growing lineup of HD channels, including Channel 4 HD, BBC HD, ESPN HD, National Geographic HD, Living HD and the forthcoming Discovery HD and Eurosport HD.