ITV1 HD extends to Sky and Virgin
By Julian Clover
March 12, 2010 12.28 UK
ITV1 HD is to make itself available to both Sky and Virgin households. The decision means Freesat will lose its satellite exclusivity on the channel as the commercial channel also extends its presence through the terrestrial Freeview HD.
The addition of ITV1, along with the launch of further high definition services, Hallmark Channel HD and Sky Sports HD 4 will take the number of HD channels on the Sky platform to 40. With Sky News expected to launch its HD version in the next few weeks it is anticipated the total will reach 50 by the end of the year.
Meanwhile, the presence of the channel on Virgin Media marks the fifth new channel to be added by the cable operator in recent weeks. It recently announced the addition of E4 HD and a channel exclusive in Film 4 HD.