Disney Joins 3 UK SVOD Service

On Demand Group has clinched a deal to bring a slate of long-form content from Disney—including episodes of Lost and Desperate Housewives—to 3 U.K.'s mobile SVOD service.

The service, TV on Demand, is fully managed and powered by On Demand Group, which recently signed a similar licensing deal with Warner Bros. for episodic content. "This platform gives us the ability to offer true on-demand TV, bringing one of the most popular types of Internet service to our mobile customers," said Neil Andrews, the head of media sales and content services at 3 UK. "The TV On Demand service will allow our customers to watch their favorite programs when and where they want to.”

Tony Kelly, the CEO of On Demand Group, added: “The Walt Disney Company UK’s arrival on 3 mobile demonstrates the tremendous potential for fully managed on-demand services that offer full control to subscribers however they chose to watch