Fine Living Network reaches South Africa

By Robert Briel
March 30, 2010 10.02 UK

Fine Living Network (FLN) will debut May 1, across South Africa as part of the new On Digital Media (ODM) basic tier.

International distribution of Fine Living Network is the product of a joint venture between Scripps Networks Interactive and Chellomedia’s UK-based business unit Chello Zone. The venture has already successfully launched the Food Network channel in the UK and across territories in Europe, the Middle East and Africa (EMEA).

In South Africa, On Digital Media will offer households a new commercial satellite subscription service deploying digital technology. The service will stagger the launches of around 20 local and international channels including FLN, in English language, starting May, 1. On Digital Media will target households that do not subscribe to pay TV, expanding the viewing choices for a larger portion of the population in South Africa.

The launch of FLN in South Africa is in addition to the network’s previously announced introduction across more than 60 EMEA countries April, 1, as part of a rebranding initiative. FLN will assume part of the distribution footprint of Zone Club, seen in 14 African countries on Nigeria’s My TV platform.

“The launch of FLN in South Africa and several other countries in the EMEA region validates the global appeal of lifestyle television programming,” said Greg Moyer, president of Scripps Networks International, the global development arm of Scripps Networks Interactive.

“South Africa is a new audience and holds many opportunities for us to reach this, as yet, un-served market. We will continue to expand our footprint throughout new territories in the future,” Vino Govender, Chief Executive Officer of On Digital Media, said, “With our differentiated multi-channel subscription TV service, including Fine Living Network, we will expand the viewing choices for a larger portion of the population in South Africa. Subscribers will be able to select packages to suit their viewing needs according to their budgets. Market research has confirmed that it will be well received within the South African TV landscape.”