French broadcaster launches new channel in Vietnam

by Andy Sennitt.

French television studio and distributor Groupe Canal+ officially debuted its satellite channel K+1 in Vietnam recently with support from the national TV Vietnam Television. At a press conference in Ho Chi Minh City, Groupe Canal discussed the launch of K+1, the first exclusive premium TV channel of K+, the opening of the first K+ store, and the new model of the K+ Set-top Box.

The French distributor says it offers customers the best sports programs, films, series and documentaries in high definition. Initially, K+1 will broadcast games of four of the most popular international football leagues, including the UEFA Champions League, the UEFA Europa League, the Spanish Liga (La Liga), and the French League (Ligue 1). It is the first time that a broadcaster will have exclusive rights to show the games in Vietnam. All matches aired on K+1 will also include live commentary by Vietnamese sports journalists.

Throughout 2010, K+1 will gradually enrich its programming with more sports-related content as well as popular Asian, American and European films, and the latest TV series and documentaries 24 hours a day.