Ericsson sets out 3D stall

By Julian Clover
April 12, 2010 11.25 UK

Ericsson has put forward a complete package of solutions for broadcasters and operators planning 3DTV service.
The solution for direct-to-home, contribution and distribution of 3D content is being introduced at the NAB show taking place this week in Las Vegas. It includes the Ericsson CExH42 MPEG-4 AVC HD contribution encoder, the Ericsson RX8200 receiver and Ericsson EN8190 HD encoder.
Staffan Pehrson, head of solution area TV, Ericsson, says that advances in camera, delivery, and display technologies now make it possible to effectively deploy 3D television to the home. Pehrson says: “Consumers will be able to get the same enhanced experience in their living room as they do at the movie theater. At NAB, we will launch a complete solution to enable broadcasters and operators to introduce 3D consumer services today.”
The launch builds on Ericsson’s understanding and expertise in content distribution and high definition video acquired through the acquisition of Tandberg Television three years ago.