Mid Europa reveals Bulgarian plans
By Chris Dziadul
April 14, 2010 10.55 UK
Mid Europa Partners have announced plans to invest €45 million in Bulgaria, where they recently took over the DTH platform ITV Partner, re-named Total TV earlier this month.
Novinite reports that the money includes the price paid for the platform, repayment of its debt and expenditures on its development.
Significantly, Total TV will now aim to increase its market share in Bulgaria, where it competes with Bulsatcom, from the current 15% to 30%.
Total TV has developed into a pan-regional DTH platform, providing satellite services in Serbia, Slovenia, Montenegro, Bosnia & Herzegovina, Croatia and Macedonia.