Endemol launching Middle Eastern sports channels

26 Apr 10 - Endemol is launching four football channels in the Middle East. The production and distribution giant is teaming with the Abu Dhabi Media Company (ADMC), which will roll out the four high-definition channels as part of its Abu Dhabi Al Riyadiya portfolio.

Endemol and ADMC said they will announce the pricing of the packages soon.
Two of the new offerings will be broadcast in English and the other two in Arabic. One of the English channels is Premier League TV, the official channel of the English Premier League . The others will be programmed by Endemol from its new studios in Abu Dhabi.
Programming will include news, previews, magazine and entertainment shows. The news follows last week’s announcement that Endemol Sport is making Blue Moon Rising, a film about English soccer club Manchester City.