Sky Deutschland to enter content production Written by Jörn Krieger
Wednesday, 05 May 2010 10:35
German pay-TV broadcaster Sky Deutschland wants to make its programme offering more exclusive and attractive for subscribers through investing in original TV productions. The idea is to start the production of its own TV formats in the second half of 2011, CEO Brian Sullivan told Financial Times Deutschland.

With the move, Sky would follow the path of US-based pay-TV operator HBO which is famous for its original productions. But there are no concrete plans as yet, added Sullivan. Besides its own content, Sky hopes to win new subscribers through intensified collaborations with cable operators and IPTV platform providers.

At Cologne-based cable, satellite and broadband trade fair ANGA Cable a cooperation with cable operator NetCologne was announced yesterday. The company will bundle its own internet and telephone products with Sky subscriptions and market them as triple play packages. Customers benefit from reduced prices compared with single contracts.

“We are currently talking to all cable operators and telcos and I would be very surprised if we couldn’t announce further collaborations soon,” said Sullivan. He added that it would not make sense for Sky to position itself in competition to infrastructure providers. “I think that the right way is a partnership.”