Singapore platforms agree World Cup deal
Written by Rose Major
Sunday, 09 May 2010 10:07

Next month’s FIFA soccer World Cup will be screened in Singapore, following a late deal with the country’s two pay-TV platforms, StarHub and SingTel’s MioTV.

The two rival operators both issued press releases late on Friday, May 7, saying they had secured live broadcast rights to all 64 matches for TV and mobile. StarHub alo has live internet rights, while SingTel said it had “complimentary viewing” rights for the internet. Both operators will screen matches in high definition.

Negotiations for rights to the competition had long been at something of an impasse as the reports claimed FIFA was demanding a price higher than the operators were willing to pay for the three-week long tournament.

Niclas Ericson, FIFA Director of TV, said: "We are very pleased to confirm the successful conclusion of negotiations with SingTel/StarHub, and that viewers throughout Singapore will be able to celebrate the best that football has to offer at this year’s 2010 FIFA World Cup.”

Tan Tong Hai, COO, StarHub, said: “We negotiated hard for the World Cup rights for over a year, with the best interests of the nation at heart. We are thrilled to be able to bring viewers in Singapore to the heart of the sporting action in South Africa, and look forward to showcasing all the spectacular moments of the tournament on StarHub TV.”

Edward Ying, Chief of Content and Media Services, SingTel, said: "We are very pleased to bring the World Cup to Singapore. Despite the challenging negotiations, the focus at the heart of it all was the football fan in Singapore, and we are very happy that our customers will be able to catch all the action and excitement of this premier event all in HD format on mio TV, the real home of sports."

The operators are both also in discussions with terrestrial channel market leader Mediacorp to offer live free-to-air broadcasts.