Russia leads Eastern Europe in STB shipment growth
Preliminary results from IMS Research’s forthcoming 2010 study on The World Market for Set-top Boxes and iDTVs has revealed that nearly 26 per cent of EMEA’s digital STB shipments were deployed into Eastern Europe in 2009. By 2012, IMS Research estimates that Eastern Europe will comprise nearly 33 per cent of EMEA’s digital STB shipments.
According to Rebecca Kurlak, co-author of the study, the top five markets contributing the most to digital STB shipment growth are Russia, Poland, the Czech Republic, Romania and Hungary. Russia alone comprises 58 per cent of Eastern Europe’s shipments and 15 per cent of EMEA’s 2009 STB shipments, while the remaining top four countries account for 7.25 per cent of EMEA’s 2009 STB shipments and 28 per cent of Eastern Europe’s STB shipments.
Kurlak states, "As of Q4 2009, a few Russian pay-TV operators had announced the availability of HD DVRs which is propelling the pay-TV market forward more than ever before. Satellite operator Orion Express and telco Vimpelcom are the first to offer HD DVR STBs and are expected to experience subscriber growth because they are making the first move towards advanced services. Orion is expected to experience a 10.5 per cent growth and Vimpelcom a 39 per cent growth by year end 2010."