Telstra T-Box for cheap, Internet TV
Telstra is taking on the Australian commercial broadcasters and Foxtel, the pay-TV company it half owns, with the launch of its T-Box internet-delivered television service
The ‘T-Box’, available mid-June, will include a personal video recorder that allows live TV, including the new digital free-to-air channels, as well as seven BigPond TV channels, to be recorded, paused and played back, for $299 outright, or $11 a month.
It is shaping as the biggest threat to Foxtel, as it will be the only service to offer sports content such as Australian football, rugby league and V8 Supercars, on-demand movies and TV content as well as, in the future, streaming pay-TV channels.
The content, which can be accessed by 90 per cent of Telstra's more than two million broadband households, will not deplete a customer's broadband download caps if they are BigPond Internet customers.
News of Telstra’s T-Box initiative followed Canberra-based telco TransACT’s launch of the first Internet-delivered pay-TV product in Australia bundled with a PVR, STB and a broadband subscription.
The telco launched its TransTV IPTV, broadband and personal video recorder package on May 26th after several months of testing. It included around 50 pay-TV channels, broadband subscription and a Motorola HD-capable PVR, priced from $75 to $139 a month.