Du offers WC 2010 without AJ subscription
by John Parnell

UAE telco du has announced that it will offer access to the World Cup for 299 AED (US $81) and has confirmed to DPME.com that it will not require viewers to take-up a 12 month subscription to Al Jazeera Sport.

The announcement means that du now offers the cheapest access to TV broadcasts of the tournament.

The cheapest TV package offered by du costs 30 AED per month ($8.1) allowing non-subscribers to access the tournament for less than $100 up front and for a total outlay of less than $180 (including a year’s subscription to du’s most basic TV package).

Du currently charges 185 AED per month for the Al Jazeera Sport bouquet.

The current market price for the World Cup according to du is 370AED ($100).

The offer is only available during the tournament itself. Those taking up the offer will also lose their access to the Al Jazeera Sport channels broadcasting the competition once it ends.

Major matches will be available to du HDTV customers. All matches will be available in both English and Arabic.

“We are pleased to be offering our du TV subscribers a great FIFA World Cup package through Al Jazeera Sport Channels, which enables football fans to enjoy full coverage of the event, hassle-free, in different languages, and in standard and high definition formats,” said Farid Faraidooni, Chief Commercial Officer, du.