One third of UK will watch World Cup online

The World Cup will be watched online by nearly a third of British football fans, according to a study released by PC World. The retailer questioned over 3,000 in the run up to the World Cup following a surge in sales of its wireless networking and video streaming gadgets. Feedback revealed that:
- 30 per cent of fans, which equates to over 14 million of those expected to watch the World Cup live, are planning on doing so over the internet.
- Nearly a quarter (23 per cent) revealed they would be using laptops or desktop PCs.
- One in ten (10 per cent) expect to follow the action using a smart phone such as a BlackBerry.
The research also revealed that more replays of the games will be watched online than on televisions. When questioned, over 10 per cent more fans revealed they use the Internet to watch repeated footage online immediately after a game. World Cup games will be available for up to a week after each match and available to download for free from BBC iPlayer and iTV.