World Cup scores bumper international audiences
on Jun 15, 2010

World Cup TV ratings have performed strongly across the globe delivering the audiences required to stimulate the ad market.

Initial figures for the early stages of the competition suggest that many territories are enjoying record numbers.

Saturday’s USA versus England fixture was the fifth most-watched football match ever in the United States. Its tally of just less than 13 million viewers topped the audiences of both the NHL ice hockey final and game four of the NBA basketball final.

In the UK the match was watched by 20.1 million, an audience share of 73 percent. This figure was only beaten in Germany where 28 million – or 74 percent of the viewing audience – tuned in to see their home team demolish Australia 4-0.

The host side South Africa were watched by 11 million of their compatriots (76% share).

Despite not having a home side to cheer, Chinese state broadcaster CCTV recorded viewing figures of 24 million for South Korea’s victory over Greece.

The World Cup delivers a huge boost to commercial broadcasters. Britain’s ITV has predicted a windfall of as much as US $100m from this year’s tournament.

The Nielsen figures are adjusted to count multiple viewers at households hosting parties however they do not includes those watching at public viewings.